Motto or slogan Which is it?

 Motto or slogan? These two terms have confused me for quite some time. I have trouble telling the difference. Doing some research may have helped. A motto (with origins in the Italian language for pledge) is meant to describe the general motivation or intention of a group. It shows the spirit or purpose of the person or group. It also can be an expression of the guiding principle of a person, group, city, or other organization. Did you know the motto of Colorado is “Nil Sine Numine” which means “Nothing without the Deity.” (So much for separation of church and state)

The state’s slogan seems to be “Colorful Colorado”, or at least this used to appear on the license plates. It’s hard to do better than the city of Austin,TX with its motto of “Keep Austin Weird.” Others I found under business mottos are ones you have heard a lot: Nike Just do it McDonald’s I’m lovin’ it

SLOGAN

A slogan on the other hand is a memorable phrase used in a political, commercial or religious context. Its origin is from the Scottish and Irish words for army and cry. It is a catchword or catch phrase. I am thinking it is very similar to a tagline.

There are tons of examples, but I will pick one at random (yeah, right) to leave you with. The fine dining establishment called Hooters has one that is difficult to top. Delightfully tacky, yet unrefined.

Kinda sounds like some people I know, but that is for another day.