The state’s slogan seems to be “Colorful Colorado”, or at least this used to appear on the license plates. It’s hard to do better than the city of Austin,TX with its motto of “Keep Austin Weird.” Others I found under business mottos are ones you have heard a lot: Nike Just do it McDonald’s I’m lovin’ it
A slogan on the other hand is a memorable phrase used in a political, commercial or religious context. Its origin is from the Scottish and Irish words for army and cry. It is a catchword or catch phrase. I am thinking it is very similar to a tagline.
There are tons of examples, but I will pick one at random (yeah, right) to leave you with. The fine dining establishment called Hooters has one that is difficult to top. Delightfully tacky, yet unrefined.
Kinda sounds like some people I know, but that is for another day.