Under new management. I bet you have seen a sign on a business stating that they have new leadership. As you know from my past posts about quirky and funny signs, I am always on the lookout for these items.
Recently, I have seen a couple of businesses that proclaimed that they were “Under New Management.” As I remember, one was a fast food location and the other was a liquor store.
My question is… Why do I care? They spent money to tell the world they have a “changing of the guard” but what’s in it for me?
Why not put up a sign that tells about new products in stock, new menu items, cleaner restrooms or a big discount. This might make me stop more that the fact that the faces at the top have changed.
Wouldn’t it be more effective to sell me on what you are doing differently? Make me want to come in and shop. I darn sure don’t just want to stop by to shake hands with the “new management.”
What do you think?