Where’s your Aspen?

Recently, I did a blog post about slogans and mottos. Closely tied to this (same say it is the same) is the tagline. In that post, I mentioned the tagline that Hooters restaurants use.

Aspen(Go to the post if you don’t know what it is) Other well-known taglines are McDonald’s “Have it your way” and Star Wars “In a galaxy far, far away.”

As I was driving down I-25 to Denver last weekend, I saw an interesting tagline. It was from the Aspen Bakery (which appears to be in Denver, not Aspen, CO) The side of the truck had the normal company name and contact information. On the tailgate in huge letters was the phrase, “Where’s Your Aspen?” What an attention-getter.

Got any interesting examples you have seen?

4 responses to “Where’s your Aspen?

  1. Woody Woodward

    We got a great fried Chicken joint here is KC called Strouds. Their motto is, “At Strouds…. We Choke our Own Chickens.”

  2. Woody Woodward

    By the way, Prayer time for our dear Brother Bob McDonald! He has surgery at 8:45 tomorrow morning!

  3. Carolyn Yalin

    When I visited a friend in New Hope, PA I saw a bumper sticker that said “I found New Hope in Pennsylvania”.
    Clever 🙂

  4. It won’t be new to anybody, but I really like the Chick-Fil-A “Eat Mor Chikin”. Aside from the clever idea, it always reminds me of the famous Daniel Boone carving in the tree:

    D. Boone
    Cilled a Bar
    On Tree
    In Year 1760

    Here’s a reference for it, among others:

    Search for “Cilled” in


    ….that is the main idea, though I have read that the inscription may really read “Boon”, which casts it into question, because even at his level of reading/writing, he did spell his name “Boone”….

    But that is beside the point…..I just think about the Boone legend when I see a Chick-fil-A ad.