Titivate is the word today. I got this one from one of the Words By Bob readers. She said the word was used in a television. She thinks it was used incorrectly, and the interviewer was looking for the word tittilate.
Here are some definitions of titivate:
To make small improvements or alteration to (one’s appearance etc.)
to add some finishing touches to.
to make smart or spruce
Synonyms for titivate include beautify, deck out, embellish, gussy up, prettify, smarten and spiff up
The word comes from a modification of earlier spelling– tidivate . It may come from the word tidy and-vate. Some suggest it follows the pattern of words like cultivate and renovate
Alternate spellings are tidivate, tiddivate or tittivate