Tag Archives: headline writing

Headlines — are they clear?

funny-headlineHeadline writing is something I do every week.

Since I write for a small, weekly paper (Berthoud Surveyor), I am required to supply a headline with each article.   In most cases, the editor uses the  ones I provide.

I also take the photos for the story and add cutlines to them. (This is what you probably call a caption.)

Another local paper has a confusing headline recently.  

It said, “Eating nuts tied to lower risk of death.”  This lead some readers to opine that no matter how much you lower the risk of death, it is going to happen.

It turns out the article says “Regular nut eaters were less likely to die of cancer or heart attack.”

It is always a good idea to match the headline to the article contents

Here are some examples from the web of other interesting headlines

Drunk gets nine months in violin case

Local high school dropouts cut in half

Juvenile court to try shootig defendant

Federal agents raid gun shop, find weapons

Complaints about NBA referees growing ugly

Panda mating fails: veterinarian takes over

Police begin campaign to run down jaywalkers

Have you seen any misleading headlines?

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