Tag Archives: naming a company

Naming a new company


flickr karen horton

Picking the name for a company was the topic of a wordsbybob blog post almost a year ago.  I still shake my head at some I see as I am out and about. 

I found a blog post by Brian Banmiller  (he has a blog and I have heard him on the radio) that gives some great ideas on what has worked and not worked.

Banmiller gives some examples of company names that have worked and some that have not.   Take a look at his blog when you get a chance.  

Overall, he says there are various theories on how to attack the topic. Some of the techniques suggested are: 

    Pasting two words together, which he calls hooking.  

    Conjuring up new words 

    Drop a letter off an existing word 

    Using parts of two words to make an entirely  new one 

    Purposely misspelling a word 

    Double letters — repeat a letter on a word. 

    Going with the ever popular “E” or “You” in front of a word. 

    Using foreign words 

Let me know if you have tried any of these.

How not to name a company

Open Mrk.cool

Open Mrk.cool

When I decided to set up my writing company, Words by Bob, I thought about the name quite a bit.  I wanted something short, memorable and flexible.  In addition, something that was easy to type as a web site and fit on a nametag.

 I hope I have achieved this. Being a simple guy (no comments necessary here), my company name, web site, and email are all the same. 

Some businesses apparently didn’t put much thought into their business names.  I know of two locally that incorporated a specific location in the company name.  The Madison Avenue Furniture Store is now on Lincoln Avenue, for whatever reason.  And, when the Fourth Street Bead Shop relocated, they had to drop the Fourth Street from the sign.

 Some people must not see the value of being unique. In the local phone book, here is what I found. 

Rocky Mountain was used to start the name of 75 very diverse businesses. Even more popular is Front Range with 84.  Being patriotic, 90-some establishments are called American something.

Fifty-eight are Western and 39 United.  So much for brainstorming.  Kinda hard to stick out.  If you think these are overload, look up Mile High in the Denver telephone book.

I know there are many web sites and blogs that feature unique business names. Many are cute, punny or a good play on words.  One that comes to mind here is Poppa Wheelie’s that sells car auto rims.

Think before you name!