Where’s your Aspen?

Recently, I did a blog post about slogans and mottos. Closely tied to this (same say it is the same) is the tagline. In that post, I mentioned the tagline that Hooters restaurants use.

(Go to the post if you don’t know what it is) Other well-known taglines are McDonald’s “Have it your way” and Star Wars “In a galaxy far, far away.”

As I was driving down I-25 to Denver last weekend, I saw an interesting tagline. It was from the Aspen Bakery (which appears to be in Denver, not Aspen, CO) The side of the truck had the normal company name and contact information. On the tailgate in huge letters was the phrase, “Where’s Your Aspen?” What an attention-getter.

Got any interesting examples you have seen?

Musings about speedometers

Words, the use of words and humor in words are what this blog is about. Today, I have the urge to post about numbers.

I guess I can put this item in the context of words.  Maybe it is about form and function, limits, reasonability or common sense.

Anyway, I will try it. I own a Honda van.  Actually, we own two Hondas since my wife drives an Accord.

Change, alter or amend? You decide

Change, alter or amend?

Which word is best? Well it depends on what you are trying to convey.

At first blush (and why do we say first blush) the terms are the same or at least very similar.

• Change
  

  This means to make something different from what is. Also different from what if would be left alone.
  

• Alter
  

  To modify or adjust something. To change its size style or shape.
  

Amend Most people think amend means the same as the two phrases above. HOWEVER, it means to change for the better, remove, or correct faults. Ok, here is your reward for reading this far. There is another word in this grouping. That is revise. It seems it only applies to something written or printed.  Now you know when to use the right word at the right time.